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Iconic Dancing Game Moves into Classrooms To Promote Healthy and Active Lifestyles

Konami Digital Entertainment, Inc. today announced the company’s worldwide sensation DanceDanceRevolution, will move its way into schools across the nation this Fall with the debut of DanceDanceRevolution Classroom Edition, a PC based DanceDanceRevolution game crafted specially for schools and fitness classes. Sweeping the nation one classroom at a time, Konami Digital Entertainment, Inc. has collaborated with the nation’s leading health and fitness organizations including the American Diabetes Association, The National Foundation on Fitness, Sports, and Nutrition and Let’s Move in Schools to promote fitness in schools through the new DanceDanceRevolution Classroom Edition.

Like its award-winning predecessor, DanceDanceRevolution, DanceDanceRevolution Classroom Edition is an interactive video game that combines real physical activity with energetic music and visuals. Ideal for entire classroom participation, DanceDanceRevolution Classroom Edition connects up to 48 wireless mat controllers to one PC. The system allows teachers to track vital information about their student’s health and progress including steps taken, body mass index (BMI) and caloric burn rate and it’s so much fun that students don’t realize how active they’re being while moving to the beat!

DanceDanceRevolution has been recognized by leading researchers, schools, and doctors as an innovative and fun solution to promoting a healthy lifestyle and fighting childhood obesity. Studies have even shown 40 minutes of playing DanceDanceRevolution is equivalent to a 5k run.[1],[2] DanceDanceRevolution Classroom Edition will also launch with support from some of the most recognizable names in both the public and private sector, who all agree DanceDanceRevolution is changing the way schools and educators look at physical education.

DanceDanceRevolution Classroom Edition is a logical and groundbreaking next step for DanceDanceRevolution,” said Clara Baum, Sr. Director of Strategic Marketing and Partnerships of Konami. “Over the past few years, we’ve created powerful alliances to get our existingDanceDanceRevolution game into hundreds of physical education classrooms across the nation, and now with new collaborations withDanceDanceRevolution Classroom Edition we are poised to get almost every student in the nation more physically fit and moving to DanceDanceRevolution!”

DanceDanceRevolution Classroom Edition comes on the heels of some very exciting partnership announcements for the DanceDanceRevolutionfranchise, including:

American Diabetes Association (ADA): Announced last fall, Konami hosted DanceDanceRevolution programs nationwide to support the ADA’s School Walk for Diabetes program. DanceDanceRevolution has been integrated into the ADA school education and prevention programs to encourage children and families to increase activity and experience the fun of exercise.

“Konami is working with the American Diabetes Association school programs to support the education for the prevention of type 2 diabetes and the associated risk factors of obesity,” said Mary Baumann, Director of Youth Markets for the American Diabetes Association, Houston, Texas. “Konami’s DanceDanceRevolution team has gone to great lengths to work with the needs of the ADA school programs/ School Walk for Diabetes to support our mission and initiatives to STOP DIABETES┬«. We look forward to the impact the new classroom edition can offer schools to help keep children in the healthy fitness zone for BMI’s. Visit us at www.diabetes.org.”

National Foundation on Fitness, Sports and Nutrition (NFFSN) : Konami and NFFSN will work with schools in Washington D.C. and nationwide to promote active lifestyles and stress the importance of health and fitness.

“The National Foundation on Fitness, Sports, and Nutrition (NFFSN) values the leadership and innovation Konami has brought to the digital entertainment industry with its revolutionary gaming concepts designed to encourage youth to be active and healthier in a ways never imagined. This approach supports the Foundation in achieving its bold vision for all Americans leading healthy, active lives,” said Tom McMillen, Chairperson, NFFSN Board of Directors.

Let’s Move in School (AAHPERD):

In support of First Lady Michelle Obama’s Let’s Move Campaign to solve the epidemic of childhood obesity within a generation, the purpose of Let’s Move in School is to educate youth about the benefits of a physically active lifestyle and ensure that every school provides opportunities for quality physical education and physical activity.

DanceDanceRevolution has teamed with Let’s Move in School on a nationwide campaign aimed at getting kids excited about physical education. Recently, Konami and Let’s Move in School teamed up to host a DanceDanceRevolution tournament across the state of Massachusetts. The tournament, which concluded just a few weeks ago, culminated with a final showdown of the state’s best players at the American Alliance for Health, Physical Education, Recreation & Dance (AAHPERD) National Convention & Exposition in Boston on Friday, March 16th,2012.

Sony Music: Sony Music will be the exclusive music partner for DanceDanceRevolution Classroom Edition, bringing licensed master tracks from chart-topping artists.

Developed by Konami Digital Entertainment, Inc. and in partnership with Performance Designed Products, DanceDanceRevolution Classroom Edition is rated, “RP. Each DanceDanceRevolution Classroom Edition package includes the PC Unit with RGB Cable and remote control, durable mat controllers, receiver unit, Keyboard, Monitor, movable rechargeable storage cart for mat controllers, smart cards, operation manual and curriculum.

DanceDanceRevolution Classroom Edition is currently being utilized in select high schools across the country. For more information on DanceDanceRevolution Classroom Edition please contact [email protected]

To download the new DanceDanceRevolution Classroom Edition trailer and for more information please visit www.konami.com/download.

About DanceDanceRevolution

DanceDanceRevolution is the definitive Music & Motion game that combines fun, fitness, competition, dance and music. Since it was first introduced to North American video game consoles in 2001,DanceDanceRevolutionhas received a tremendous amount of exposure for its health benefits. A major part of the new trend in gaming that takes players off of the couch and away from the joystick, DanceDanceRevolutionhas recently been introduced as part of the physical fitness curriculum in multiple school districts in the United States. Additionally, it has been a part of numerous research studies on childhood obesity. For more information, please visit: http://www.konami.com/ddr

About the National Foundation on Fitness, Sports, and Nutrition

The National Foundation on Fitness Sports and Nutrition is a Congressionally-chartered foundation that was created on December 22, 2010 when President Obama signed the National Foundation on Fitness, Sports and Nutrition Establishment Act (Public Law 111-332). The Foundation supports the mission of the President’s Council on Fitness, Sports and Nutrition by facilitating private sector partnerships and investments to enable all Americans to lead healthy and active lives. For information about the Foundation visit www.thenationalfitnessfoundation.org.

American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD)
AAHPERD, an alliance of five national associations, six district associations, and a Research Consortium, provides its members with a comprehensive and coordinated array of resources, support, and programs to help practitioners improve their skills to further the health and well-being of the American public. It is the largest organization of professionals involved in physical education, recreation, fitness, dance, health promotion and all specialties related to achieving an active, healthy lifestyle.

AAHPERD serves 20,000 members and has its headquarters in Reston, Virginia, 25 miles west of Washington DC. For more information, visit www.aahperd.org.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records,Day 1,Epic Records, Essential Records, Flicker Records,Kemosabe Records, LaFace Records, Legacy Recordings,MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records,Roc Nation,Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.www.sonymusic.com


[1] J. Adam Noah, David K. Spierer, Atsumichi Tachibana, Shaw Bronner. “Vigorous Energy Expenditure with a Dance Exer-game.” Journal of Exercise Physiology, Vol. 14, Number 4 (Aug. 2011): 13-28

[2] Atsumichi Tachibana, J. Adam Noah, Shaw Bronner, Yumie Ono, Minoru Onozuka. “Parietal and temporal activity during a multimodal dance video game: An fNIRS study.” Neuroscience Letters, 503 (2011): 125-130